How To Store Your CBD Products - Tips For Keeping It Fresh and Effective

In this era of thriving CBD industry with an ever-expanding market of options, a lot of consumers don’t know what they don’t know--and trust us, there is a lot to know. An important first step in getting the most out of your CBD is to ask the right questions, and one of these is how to best store your CBD because there is absolutely a right (and wrong) way to ensure you’re maintaining the safety and efficacy of your product.

Where Should I Keep My CBD?

Getting right to the meat of this, the best way to store any CBD product is in a cool, dark, dry place like a pantry. A refrigerator is always a safe option as well, however, this may thicken oil-based products and make it difficult to dispense from a dropper. This is easily resolved by running the bottle under warm water. These conditions are ideal because cannabidiol (and other cannabinoids and terpenes) is very light and heat sensitive, and prone to oxidation which can all degrade the amount of it in your product and diminish its effects.

Changes To Look Out For

There aren’t always physical changes that will indicate something is going wrong with your CBD, but you may have seen stories or heard questions about CBD turning pink or witnessed it in your own tinctures. This is actually quite a common occurrence, and it happens when CBD is stored improperly or packaged poorly. When anything containing CBD turns pink, this is an indication that the CBD has been oxidized, or exposed to oxygen in the air. Just as an apple that has been bitten into will turn brown when left out, a color change in CBD means a chemical change has occurred. While this change doesn’t necessarily make your brown apple or pink tincture unsafe, it does mean you may not be intaking the CBD dosage you think you are.
Many companies will attribute the color change to polyphenols (plant-based micronutrients that act as antioxidants), or coconut-based ingredients. While it’s true that these compounds can also undergo a color change, it’s important to note that if these compounds are being oxidized, it is very likely that the CBD is as well. Always keep the caps on your tinctures and bottles tightly screwed on when not in use to limit air exposure.

Women holding pink CBD oil

Keeping Your CBD’s Expiration Date At Bay

CBD is not only sensitive to oxygen, but it is also light/UV and heat sensitive. For this reason, manufacturers should always package CBD in dark-colored, UV resistant bottles and store in temperature-regulated rooms to avoid degradation before consumption. For example, something like CBD infused water stored in a clear plastic bottle or exposed to high temperatures during shipment very likely has no active CBD left in it at all by the time it’s been taken off the shelf and purchased. Reputable companies will always sell you their product in things like amber bottles or enclosed in a sleeve to keep UV rays from penetrating. As such, it’s a good idea to keep your product in the container it came in (this also avoids exposure to microbes during transfer) and out of direct light, anywhere outdoors, or near appliances that give off heat.

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